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Have you ever felt like what you are known for does not fit you anymore? 

Or maybe you feel like it is time to change your professional focus, but you question whether you have the credentials or whether people will take seriously the shifts you want to make.

So many of us experience angst when we want to change things up in our work and life.

We change as we move through life. Change is part of our developmental life cycle. And when we change, our work and the businesses we run also change as a result.

But there is immense pressure to stay on a linear path in our careers and businesses that just doesn’t match up with the fact of our dynamic and ever-changing lives. And our mental wellbeing suffers from the lack of understanding of how we grow and change personally, which in turn impacts how we lead ourselves, others, and our businesses.

We need to normalize and create better supports for these inevitable seasons of growth and the grief and vulnerability that come with them.

Today’s guest is a longtime friend and colleague who recently announced that she had shut down her business so that she could shift her focus away from what she had been known for her entire career to something new.

Brigitte Lyons founded Podcast Ally, the agency where she spent her days focusing on the strategic direction of the company, clearing the way for a fully remote team to the deep work that drove the business forward. Brigitte recently announced that she shut down her company, and at the time of recording, reached an agreement to sell the brand and IP she built at Podcast Ally. She has an extensive background in public relations, working in agencies and also running her own PR business.

Listen to the full episode to hear:

  • Why Brigitte worked through the impulse to burn it all down and gave herself space to fully consider closing her business
  • How Brigitte realized that she loved her business and her team, but could take or leave the work
  • How Brigitte came to the realization that her company no longer fit her priorities and lifestyle
  • Why it was important to Brigitte to be transparent with her employees as she was deciding the future of the company
  • How Brigitte built a team that stuck with her through the process of deciding to close
  • Why it’s important to understand the distinction between what you’re passionate about and what you’re good at

Learn more about Brigitte Lyons:

Learn more about Rebecca:


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meet the founder

I’m Rebecca Ching, LMFT.

I help change-making leaders get to the root of recurring struggles and get confidently back on track with your values, your vision, and your bottom line. 

I combine psychotherapeutic principles, future-forward coaching, and healthy business practices to meet the unique needs and challenges of highly-committed leaders in a high-stakes world.

This is unburdened leadership

EP 29: Frank Anderson, MD – Challenging the Fear of Rejection and Leading with Vulnerability – Part 2

Everybody’s carrying a burden that’s weighing them down. If you dare to care, it is inevitable you will end up carrying the burdens from grief, betrayal, and rejection. And these burdens are often unseen. These invisible struggles fuel loneliness, shame, and despair. Eventually, the unaddressed burdens we carry start to impact our ability to live […]


EP 27: Frank Anderson, MD – Challenging the Fear of Rejection and Leading with Vulnerability – Part 1

We watch leaders crash & burn all the time. We watch with morbid fascination as leaders fall out of grace because their unaddressed pain led them on an unsustainable path of poor choices–even dangerous and deadly choices–to avoid feeling the vulnerability of rejection. Those times when you experienced the pain of rejection leave their mark […]


EP 21: Leading With Body Resilience with Co-Author of More Than A Body, Lindsay Kite, PhD

Caring about those you lead means caring about the harm you may unknowingly be doing. Many of us who fit western standards of beauty and live in conventionally abled bodies don’t understand how our choices can cause pain. We’ve internalized ableism and fat-phobia to the point where we can’t even grasp how our words & […]

Mental Well-being

EP 19: Defining Your Own Version Success with Natalie Borton, Founder of Natalie Borton Designs

The quickest way to crash and burn your business and life is to place your worthiness and safety with the opinions of others. This may sound like a captain-obvious statement but the pull to care what others think is something fierce. And it is sneaky. The competitive drive is no stranger to many of you. […]

Work-life Integration

EP 17: Community Over Competition with Co-Founder of The Rising Tide Society Natalie Franke

Community over competition is indeed a well-worn hashtag. The cynical can dismiss it. Those beat up by year after year of injustice understandably call BS. But in practice, leading with the lens of community over competition is subversive and culture-shifting. Community over competition requires deep life-long work to unburden the load we carry of scarcity […]

Leading Teams

EP 02: How Self-Leadership Saves You From The Relentless Drive To Succeed with Dr. Richard Schwartz

My body was telling me to take a step back and reevaluate. Five years ago I had pneumonia and I couldn’t really do anything other than prop myself up on the couch and breathe… …breathe and think about how I ended up in this mess I’d run myself into the ground. My schedule was full-to-overflowing. […]


And clearing the way for a more innovative, inclusive future.

Unburdened Leaders are breaking
cycles of workplace burnout…

Are you about this, too? Let’s meet and see if I’m your coach – no expectations. Just connection.