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When you look back on your career trajectory, what do you notice? 

Do you see an even trajectory in your career path? Or has your career taken some hard curves outside of the expected norms? 

What can seem like a setback in our planned career path can sometimes lead us to experiences that we would never have pursued – opening us up to ideas and possibilities that we would never have imagined.

It is moments like these that can often help us break free from the machine of proving, striving, and grinding and actually reconnect to who we truly are and what we really want to contribute with our lives.  

Of course it’s true that setbacks in our professional plans can be costly, painful, and downright scary. Some of the pain of setbacks can take a toll on our confidence and well-being and finances. 

But the time between paths, as we hop off the hamster wheels of shoulds to figure out who we are and what we want to do, isn’t wasted.

Today’s guest has moved through deep disappointment when the job she had been working towards suddenly fell through. And she has also co-founded a female-led tech business with a commitment to mental well-being with her staff by cultivating an environment where everyone feels valued, heard, and motivated to contribute their unique skills and perspectives. 

Martha Bitar is the CEO of Flodesk, a visually stunning and user-friendly platform that helps creators sell online and design emails people love to get. Martha is known for her passion for people, design, and helping small business owners succeed.

Listen to the full episode to hear:

  • How Martha conflated her worthiness with professional accomplishment, and the moment she finally paused to ask herself what she really wanted
  • How reconnecting with her body and her physical reactions helped steer Martha towards work that actually excited her
  • Why Martha is so passionate about helping small businesses make the most of email marketing
  • The values that Martha and her co-founder deliberately infused into Flodesk from the beginning
  • Why Martha says that Flodesk does not have a culture and how it impacts their hiring practices
  • How Flodesk strives to support the true wellbeing of their team members

Learn more about Martha Bitar:

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meet the founder

I’m Rebecca Ching, LMFT.

I help change-making leaders get to the root of recurring struggles and get confidently back on track with your values, your vision, and your bottom line. 

I combine psychotherapeutic principles, future-forward coaching, and healthy business practices to meet the unique needs and challenges of highly-committed leaders in a high-stakes world.

This is unburdened leadership

EP 29: Frank Anderson, MD – Challenging the Fear of Rejection and Leading with Vulnerability – Part 2

Everybody’s carrying a burden that’s weighing them down. If you dare to care, it is inevitable you will end up carrying the burdens from grief, betrayal, and rejection. And these burdens are often unseen. These invisible struggles fuel loneliness, shame, and despair. Eventually, the unaddressed burdens we carry start to impact our ability to live […]


EP 27: Frank Anderson, MD – Challenging the Fear of Rejection and Leading with Vulnerability – Part 1

We watch leaders crash & burn all the time. We watch with morbid fascination as leaders fall out of grace because their unaddressed pain led them on an unsustainable path of poor choices–even dangerous and deadly choices–to avoid feeling the vulnerability of rejection. Those times when you experienced the pain of rejection leave their mark […]


EP 21: Leading With Body Resilience with Co-Author of More Than A Body, Lindsay Kite, PhD

Caring about those you lead means caring about the harm you may unknowingly be doing. Many of us who fit western standards of beauty and live in conventionally abled bodies don’t understand how our choices can cause pain. We’ve internalized ableism and fat-phobia to the point where we can’t even grasp how our words & […]

Mental Well-being

EP 19: Defining Your Own Version Success with Natalie Borton, Founder of Natalie Borton Designs

The quickest way to crash and burn your business and life is to place your worthiness and safety with the opinions of others. This may sound like a captain-obvious statement but the pull to care what others think is something fierce. And it is sneaky. The competitive drive is no stranger to many of you. […]

Work-life Integration

EP 17: Community Over Competition with Co-Founder of The Rising Tide Society Natalie Franke

Community over competition is indeed a well-worn hashtag. The cynical can dismiss it. Those beat up by year after year of injustice understandably call BS. But in practice, leading with the lens of community over competition is subversive and culture-shifting. Community over competition requires deep life-long work to unburden the load we carry of scarcity […]

Leading Teams

EP 02: How Self-Leadership Saves You From The Relentless Drive To Succeed with Dr. Richard Schwartz

My body was telling me to take a step back and reevaluate. Five years ago I had pneumonia and I couldn’t really do anything other than prop myself up on the couch and breathe… …breathe and think about how I ended up in this mess I’d run myself into the ground. My schedule was full-to-overflowing. […]


And clearing the way for a more innovative, inclusive future.

Unburdened Leaders are breaking
cycles of workplace burnout…

Are you about this, too? Let’s meet and see if I’m your coach – no expectations. Just connection.