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Your past experiences and relationships inform how you lead and run your business today, whether you are aware of it or not.

Overworking, perfectionism, fear of failure, crappy boundaries due to people pleasing or micro-managing can all stem from our relational history. 

One of the more insidious aspects of trauma that can impact leaders and entrepreneurs is relational trauma, which can be difficult to identify and heal.

Unhealed relational trauma wounds often lie outside of our awareness leading to an unconscious drive to repeat the painful patterns we experienced in our present-day business and leadership.

My guest today wrote an email last summer about the connection between her relational trauma and how she is setting up her current business. She detailed some of the systems she has in place so she can serve the best right fit people while also protecting her energy and making sure she is not replicating her relational trauma in her business. I immediately sent her a reply to her email and invited her on the podcast. I am so honored she said yes.

Heidi Taylor is a business and sales coach with over a decade of experience. She helps experienced, high-touch service-based business owners increase sales conversion rates and demonstrate their expertise with a strong intake and sales process.

Heidi has a remarkable ability to help you feel confident in your sales process by helping you develop solid intake forms and asking better questions so you get straight into the sales conversation with confidence in both the buyer’s intentions and your own ability to demonstrate the value of the service you have to offer.

Listen to the full episode to hear:

  • How healing from her childhood experiences taught Heidi that she needed to slow down her sales process 
  • Why Heidi’s boundary document is an integral part of building relationships of mutual respect with her clients
  • How building her business actually gave Heidi tools and confidence to address the traumas in her personal life
  • How Heidi approaches sales with curiosity and collaboration, rather than tactics that can be manipulative
  • How Heidi has redefined success after sacrificing her health and wellbeing in her early career

Learn more about Heidi Taylor:

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meet the founder

I’m Rebecca Ching, LMFT.

I help change-making leaders get to the root of recurring struggles and get confidently back on track with your values, your vision, and your bottom line. 

I combine psychotherapeutic principles, future-forward coaching, and healthy business practices to meet the unique needs and challenges of highly-committed leaders in a high-stakes world.

This is unburdened leadership

EP 29: Frank Anderson, MD – Challenging the Fear of Rejection and Leading with Vulnerability – Part 2

Everybody’s carrying a burden that’s weighing them down. If you dare to care, it is inevitable you will end up carrying the burdens from grief, betrayal, and rejection. And these burdens are often unseen. These invisible struggles fuel loneliness, shame, and despair. Eventually, the unaddressed burdens we carry start to impact our ability to live […]


EP 27: Frank Anderson, MD – Challenging the Fear of Rejection and Leading with Vulnerability – Part 1

We watch leaders crash & burn all the time. We watch with morbid fascination as leaders fall out of grace because their unaddressed pain led them on an unsustainable path of poor choices–even dangerous and deadly choices–to avoid feeling the vulnerability of rejection. Those times when you experienced the pain of rejection leave their mark […]


EP 21: Leading With Body Resilience with Co-Author of More Than A Body, Lindsay Kite, PhD

Caring about those you lead means caring about the harm you may unknowingly be doing. Many of us who fit western standards of beauty and live in conventionally abled bodies don’t understand how our choices can cause pain. We’ve internalized ableism and fat-phobia to the point where we can’t even grasp how our words & […]

Mental Well-being

EP 19: Defining Your Own Version Success with Natalie Borton, Founder of Natalie Borton Designs

The quickest way to crash and burn your business and life is to place your worthiness and safety with the opinions of others. This may sound like a captain-obvious statement but the pull to care what others think is something fierce. And it is sneaky. The competitive drive is no stranger to many of you. […]

Work-life Integration

EP 17: Community Over Competition with Co-Founder of The Rising Tide Society Natalie Franke

Community over competition is indeed a well-worn hashtag. The cynical can dismiss it. Those beat up by year after year of injustice understandably call BS. But in practice, leading with the lens of community over competition is subversive and culture-shifting. Community over competition requires deep life-long work to unburden the load we carry of scarcity […]

Leading Teams

EP 02: How Self-Leadership Saves You From The Relentless Drive To Succeed with Dr. Richard Schwartz

My body was telling me to take a step back and reevaluate. Five years ago I had pneumonia and I couldn’t really do anything other than prop myself up on the couch and breathe… …breathe and think about how I ended up in this mess I’d run myself into the ground. My schedule was full-to-overflowing. […]


And clearing the way for a more innovative, inclusive future.

Unburdened Leaders are breaking
cycles of workplace burnout…

Are you about this, too? Let’s meet and see if I’m your coach – no expectations. Just connection.